Copy of Campaigns

Introducing Autumn Winter 25, a collection comprising of textural Australian Merino Wool knitwear, innovative Merino-Denim™ and Merino Lounge. Combining a practical spirit with considered, modern design our AW25 collection expresses Merino Wool’s natural and sustainable benefits in beautifully useful garments.

Moments captured behind the scenes of our Autumn Winter 25 shoot see the collection brought together with thoughtful styling, directed by a purposeful and focused vision.

Spring Summer 24 introduces lightweight staples made for between-season dressing. Our Merino-Cotton blend fuses 70% SUPIMA® Cotton with 30% RWS certified Australian Merino Wool in breathable transeasonal knitwear. SUPIMA® Cotton tees interject an easy-going quality to a refined and spirited collection.

Set against the architecture of Fisher House in Warrandyte, Victoria, our campaign turns to the indoors for shorter days wearing exceptional Australian merino wool.

Released in new shades of Cobalt, Navy, and Cashew our textural knitwear and Merino Lounge moves from cool to cold weather in premium merino wool.