Toorallie is a modern Australian fashion brand backgrounded by a 200-year legacy of specialist Merino Wool knowledge. Today, the brand is directed by twin brothers Simon and Steve Smith. Based across the street from our Flagship Store, our Head Office in North Fitzroy houses our key personnel who strive to realise the natural potential of Australian Merino Wool.

Directors Steve Smith and Simon Smith (with Jock the cocker spaniel). Art Director & Fashion Designer Carly Hunter and Senior Visual Designer & Marketing Lead Bella Dower.