Designed in Melbourne.

Designed in Melbourne.

Our collections are designed in Melbourne by our in-house design team, who extend their creative expertise to each garment, championing technical innovation and precise detail.

Every decision in our design process is informed by our commitment to meticulous quality, which is evidenced in the unmistakable comfort, longevity, and perennial appeal of our offering.

Our Heritage.

Our Heritage.

We hold a legacy of specialist knitwear knowledge, built from generations of inquiry and understanding. Our heritage dates back to 1825, where we began as a visionary merino sheep stud founded by George Garnock. Handing down his expertise through the generations, Garnock’s descendants, the Smiths founded Toorallie – a merino sheep station, wool mill and knitwear outfitter named after the family’s original sheep property.

Today, Melbourne brothers, Simon and Steve Smith, continue to honour the legacy built by their parents, grandparents and great grandfather, with a reverence for tradition and an appreciation of modern quality.

Our Story

Our Story

We are pioneers of luxury merino knitwear with a near 200-year family-owned history of honouring wool and its limitless natural potential. Since our inception, we have worked with wool of uncompromising quality, passing down our expertise through the generations.

Dating back to 1825, our story begins when George Henry Garnock established a visionary merino sheep stud in rural New South Wales. The first one of its kind, it was dedicated to producing the finest merino wool in Australia. With the same spirit of innovation, Garnock’s descendants, the Smiths, furthered this legacy in 1990 by founding Toorallie – a merino sheep station, wool mill, and knitwear outfitter named after the family’s original sheep property.

Today, our directors Simon and Steve Smith—the successors to the legacy built by their parents, grandparents and great grandfather—continue to honour Toorallie’s foundations, balancing this with a consideration of modern life and style. Over the past two decades, they have established over 100 independent stockists throughout Australia and New Zealand, and opened retail spaces in Naarm/Melbourne, with a flagship boutique in Clifton Hill, and a store in Brighton. As it always has, Toorallie represents a reverence for tradition and an appreciation of the inventive. We embrace creative possibilities with unremitting attention to excellence and seek to do everything with integrity. Our clothes are a celebration of modern Australia, imbued with contemporary character, practical spirit and fine detail.

Our Merino.

Our Merino.

We understand that quality begins with the materials chosen. Each season, we travel to ourpartner woolshed in New South Wales to hand-select each fleece, drawing on years of expertise to ensure that the wool we choose meets our exacting standards.

At every step of the way, our wool is sourced, treated, spun, and assembled with technical conviction. Our merino wool is unwavering in its quality and is soft to the touch, yet resilient and robust.

It contains innately self-cleaning and moisture-wicking properties, making it naturallyresistant to odour and stains. Its fibres also maintain their shape after wearing and washing, lending it long-lasting wearability.

Designed with purpose.

Designed with purpose.

Our garments are characterised by careful consideration of functionality and practical rigour.

Our clothes have a purposeful place in a contemporary wardrobe, where long-wearing quality and precise fit and finish bring effortlessness to modern dressing.

Manufactured with care.

Manufactured with care.

From our very first merino sheep stud to the Australian merino stud and specialist international factories we work with today, we have always engaged suppliers and partners who meet our standards of care, transparency, and land, animal and community welfare.

Our merino wool is Responsible Wool Standard certified, and our relationships with our wool partners are founded on integrity and a mutual commitment to sustainable land management practices and welfare for all.

Sustainability.

Sustainability.

Embedded in our history is an appreciation for the inimitable environmental benefits of wool. One of the most sustainable natural fibres available, merino wool is renewable and biodegradable, making it an inherently circular resource that does not contribute to pollution.

Our commitment to responsible and sustainable practices extends beyond our wool, across our entire supply chain, where we have eliminated single-use plastic from our studios, factories and stores. Instead, we abide by an ethos of resourcefulness where packaging is used only as necessary and is reused time and time again. When mailing our garments, we use 100% biodegradable bags that are robust enough to be reused before the need to compost.

We are continually revising and updating our sustainability measures, seeking out better materials, processes and practices as part of an ongoing and intrinsic investment in sustainability.